The Hairy Beautyberry (Callicarpa tomentosa) is a deciduous shrub native to tropical and subtropical regions, particularly in Asia. It is known for its striking display of small, vibrant purple berries that appear in late summer and persist through the fall, providing food for birds and wildlife. The plant features hairy stems and leaves, which give it its common name.

Habitat

Hairy Beautyberry thrives in well-drained, moist soils and is commonly found in forest understories and along stream banks. It prefers partial shade but can tolerate full sun in cooler climates.

Planting and Care

• Light: Partial shade to full sun
• Soil: Well-draining, rich soil
• Watering: Regular watering is important, especially during dry spells
• Maintenance: Prune lightly in early spring to encourage bushier growth

Additional Information

• The berries are primarily used for ornamental purposes and attract various bird species.
• Propagation can be done through seeds or cuttings, and it is relatively pest-resistant.
• This shrub makes an excellent addition to wildlife gardens and shaded landscapes.

Please note: Hairy Beautyberry is not frost-tolerant, so it should be protected in colder climates.